As martech goes gangbusters, indie agencies might hold the edge
Briefly

Since 2020, a meteoric rise in high-tech enterprise tools adoption has been witnessed, driving the growth of mammoth software companies buoyed by consumer demand for digital experiences.
Big martech stacks attract clients with promises of simplifying omnichannel marketing through advanced technology, integration, and analytics, aiming to streamline workflows and lower campaign execution costs.
Read at The Drum
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