As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

from Digiday 4 months ago

Two or three years ago, the average payout for TikTok micro-influencers ranged from $1,000 to $3,000 per post, now ranging from $3,000 to $5,000.
Digidayhttps://digiday.com/marketing/as-influencer-marketing-grows-so-do-micro-influencer-rates-there-have-been-10-20-fee-jumps-year-over-year/

The uptick in costs is attributed to influencer marketing maturing, with increased advertiser investment, pay transparency, improved tracking tools, and influencer knowledge on usage rights.
Digidayhttps://digiday.com/marketing/as-influencer-marketing-grows-so-do-micro-influencer-rates-there-have-been-10-20-fee-jumps-year-over-year/

Read at Digiday

#influencer-marketing #costs #evolving-partnerships

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As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year' Briefly

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'
As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'
Briefly