As Google's antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
Briefly

from Digiday5 months ago
"They [Google] have been the prosecuting attorney, the defense attorney, and the judge and the jury of the online ad ecosystem... You can't be all three." - Jeff Green, The Trade Desk CEO.
Digidayhttps://digiday.com/marketing/as-googles-antitrust-trial-intensifies-the-ad-industry-speculates-the-consequences-of-a-potential-breakup/
"Google might spin off the sell-side of its ad tech business... anything to stop 'this car crash of a trial.'" - Ruben Schreurs, chief strategy officer at Ebiquity.
Digidayhttps://digiday.com/marketing/as-googles-antitrust-trial-intensifies-the-ad-industry-speculates-the-consequences-of-a-potential-breakup/
"Google's dominance in its ad ecosystem is being scrutinized... lawmakers are paying close attention as internal emails reveal disdain for the ad industry." - article insights.
Digidayhttps://digiday.com/marketing/as-googles-antitrust-trial-intensifies-the-ad-industry-speculates-the-consequences-of-a-potential-breakup/
"Ad execs anticipate changes may happen, with Google’s ad server potentially the first to go, affecting the revenue flow across its ad business." - industry analysts.
Digidayhttps://digiday.com/marketing/as-googles-antitrust-trial-intensifies-the-ad-industry-speculates-the-consequences-of-a-potential-breakup/
Read at Digiday
#google #ad-tech #regulatory-trial #advertising-industry #market-impact
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