"Workday, a brand that's all about empowering professionals and HR processes, found an electrifying way to speak to this broad group: appealing to their inner rockstar. The campaign laid out a playful tug-of-war between team members, making their organizations better with Workday-powered solutions, and some of the world’s most iconic rock n' roll artists. The blurred lines between what defines a rockstar brought much-needed empathy and recognition to overlooked yet essential teams that help organizations thrive."
"Workday's 'Rockstars' won a Cannes Golden Lion in 2023. The work blends common corporate culture with a real-life cultural moment, effectively bridging these worlds to reach a broader audience. It shows how B2B marketing can be just as exciting and creative as B2C, shattering the notion that B2B is dull and uninspired. These ads serve to humanize brands and resonate on a personal level with viewers."
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