"This value proposition, 'experience is everything and everything is an experience,' it's going to define the work we do and I think it's going to define the clients that seek us out," he says.
"Everything is an experience now. How many platforms did Super Bowl commercials run on, on average? Seven? If they see one of those seven pieces, it should still be as rewarding as if they see three. Otherwise, you don't end up building a brand; you just add to the clutter."
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