Apps, Ads, AI: the insider view on Meta's App & Summit
Briefly

App developers generated $35bn revenue in Q1 2024, gaming leads in downloads. New apps face competition from existing favorites. Emphasis on existing products and diversifying monetization in 2024.
Industry evolving into socially engaged communities. Users prefer stable products like Temu. Focus on gaming, business, health & finance sectors with reduced yearly app releases.
Read at The Drum
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