Apple's Vision Pro isn't just a headset; it heralds a new era of spatial commerce
Briefly

from The Drum1 month ago
Mixed reality technologies are poised to revolutionize the fashion and luxury industries, creating a new shopping paradigm.
The Drumhttps://www.thedrum.com/opinion/2024/04/04/apple-s-vision-pro-isn-t-just-headset-it-heralds-new-era-spatial-commerce
The Apple Vision Pro is seen as a crucial mainstream market test for mixed-reality headsets, introducing spatial commerce to customers.
The Drumhttps://www.thedrum.com/opinion/2024/04/04/apple-s-vision-pro-isn-t-just-headset-it-heralds-new-era-spatial-commerce
The Vision Pro launch marked a significant moment with over 600 curated apps creating brand environments for shoppers.
The Drumhttps://www.thedrum.com/opinion/2024/04/04/apple-s-vision-pro-isn-t-just-headset-it-heralds-new-era-spatial-commerce
Luxury retailer Mytheresa's virtual shopping experience, with the Vision Pro, offers immersive locations like Paris and Capri, enhancing customer engagement.
The Drumhttps://www.thedrum.com/opinion/2024/04/04/apple-s-vision-pro-isn-t-just-headset-it-heralds-new-era-spatial-commerce
Read at The Drum
#mixed-reality #spatial-commerce #fashion-industry #luxury-retail #customer-experience
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