Apple apologizes for 'Crush' iPad Pro ad that sparked controversy - 9to5Mac
Briefly

Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.
The 'Crush' ad depicted the crushing of various items to promote iPad's capabilities, but it faced heavy criticism, leading to cancellation of TV ad plans.
Read at 9to5Mac
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