With 170 million Americans using the app, housing professionals would be impacted by the loss of a key marketing and outreach tool for younger would-be borrowers.
Jordan Nutter, vice president of the influencer division at NFM Lending, said that her share of business tied to social media is between 40% and 50%. Most of my clients tend to be millennials that come from social media.
The government’s evidence for why it is necessary to ban TikTok was redacted from court filings, but outside concerns include spying on journalists or involvement with the Chinese government.
Some lawmakers have already told Apple and Google to prepare for the app's removal, indicating the potential seriousness of a TikTok ban.
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