App-solute revolution: how apps & AI are transforming Meta's advertising ecosystem
Briefly

from The Drum7 months ago
App developers generated $35bn in Q1 2024 with gaming as the lead category for app downloads. New apps struggle to compete with existing favorites in a competitive market.
The Drumhttps://www.thedrum.com/news/2024/07/03/app-solute-revolution-how-apps-ai-are-transforming-meta-s-advertising-ecosystem
Chirag Ambwani notes industry stabilization in 2023, highlighting top apps like Temu and ChatGPT. 2024 sees positive momentum in gaming, business, health, and finance sectors with a shift towards existing product focus and diverse monetization strategies.
The Drumhttps://www.thedrum.com/news/2024/07/03/app-solute-revolution-how-apps-ai-are-transforming-meta-s-advertising-ecosystem
Read at The Drum
#app-and-gaming-communities #revenue-opportunities #app-developers #market-trends #monetization-strategies
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