Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising
Briefly

Recent research suggests that the digital advertising ecosystem could contribute as much as 4% to global carbon emissions by 2025...Understanding its environmental impact is crucial. Partnering with Cedara is another step towards sustainability in this sector.
Through this strategic partnership, Anzu and Cedara will calculate the carbon emissions of intrinsic in-game advertising campaigns...advertisers will receive a report on their campaign's carbon emissions and transparency on areas.
Read at Exchangewire
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