"“Growth is more competitive, infrastructure costs continue to rise and AI is reshaping how work gets done,” read Jensen's email, which was viewed by Business Insider. “So we are at a point where our work is important and deeply valued, and we need to reduce costs in Marketing to ensure LinkedIn is positioned for the future we're building.”"
"Jensen's memo says the marketing team is reducing its paid media spending. While Jensen didn't give specific examples, paid media typically means paying for Google Ads or other platforms for promotion. LinkedIn plans to embrace unspecified “AI tools and workflows” to help staff get things done faster."
"It's not clear exactly how many members of LinkedIn's marketing team got cut. A LinkedIn spokesperson declined to provide specific numbers, telling Business Insider that it is implementing “organizational changes” to best position itself for future success."
"The marketing team wasn't spared from LinkedIn's layoffs on Wednesday. LinkedIn chief marketing and strategy officer Jessica Jensen sent an email saying the company is reducing roles “across our team” to cut costs."
LinkedIn is implementing organizational changes that reduce marketing roles and lower paid media spending. A memo from CMO Jessica Jensen states that growth is more competitive, infrastructure costs are rising, and AI is reshaping how work gets done. The marketing team is reducing costs to ensure LinkedIn is positioned for the future it is building. The company plans to embrace AI tools and workflows to help staff complete work faster, without specifying which tools. The exact number of marketing roles affected is not provided. LinkedIn also experienced layoffs in product organizations, indicating broader operational changes across the company.
Read at www.businessinsider.com
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