The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience. The opportunity is that this adds to the data which can be used for creating personas and personalization.
The U.S. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population. This means in a week they spend a full three days consuming content, almost 55% of it on TV.
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