Amazon is currently testing a new feature in its app that allows customers to access products it doesn't sell directly by linking them to external brand websites. Named "Shop brand sites directly," this feature shows users products available on Amazon alongside relevant external options. Users will be redirected with a warning that they are leaving Amazon’s ecosystem. The beta is currently limited to select U.S. customers, with plans to expand based on user feedback and to include more brands, enhancing product selection and shopping convenience.
Amazon is beta-testing a new shopping feature that allows users to find products not sold on its platform, linking them directly to brand websites.
If a brand utilizes the Buy With Prime option, customers can take advantage of Prime benefits like free shipping when purchasing from external sites.
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