"We're excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favorite titles, and live sports in 2025," Amazon Ads global ad sales vice president Alan Moss said in a statement.
"Since we introduced Prime Video ads earlier this year, we have been able to help brands and advertisers achieve full-funnel business results thanks to the differentiated value we offer across our premium content, reach, first-party signals, and innovative ad tech."
The ad-supported option comes as the major streamers have been looking to accelerate their growth and improve their economics - with moves into more international markets playing an increasingly larger role in that effort.
Amazon raked in over 1.8 billion in advertiser commitments at its inaugural upfront in New York City earlier this year.
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