Amazon is intensifying its scrutiny of online product reviews by gathering details about reviewers' interactions with merchants on social platforms like TikTok and Instagram.
This initiative aligns with recent FTC regulations that restrict paid product reviews, a growing concern as influencer marketing becomes more dominant.
The FTC's crackdown on paid reviews comes after notifying over 700 companies, stressing the importance of transparency in online marketing practices to protect consumers.
Amazon claims to have strong policies against review abuse, yet the efficacy of its questionnaire initiative remains uncertain due to potential non-responses from reviewers.
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