Right now, social media ads simply serve as a facade for the business paying for them. When the user clicks on an ad, it takes them off the social media platform and to the business's website to make a purchase. But the dawn of social commerce is upon us. It involves social media giants allowing e-commerce companies to sell products directly from their platforms. So, when a user sees an ad, they can make a purchase without ever leaving the app.
According to data from Statista, social commerce could be a whopping $6 trillion opportunity by 2030.
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