Amazon.com is resuming its advertising on Elon Musk's platform X, previously known as Twitter, after withdrawing due to hate speech issues. This decision follows Apple's shift towards potentially reintroducing ads on X, amidst a backdrop of major companies pulling their ads post-Musk's controversial endorsements. Since Musk's acquisition, X's U.S. monthly ad revenue has dropped by at least 55% annually, signifying ongoing advertiser hesitance and evident challenges for the platform, especially with Musk acknowledging the risk of bankruptcy from persistent ad boycotts.
Amazon's return to ad spending on X marks a significant shift, especially after previously pulling ads due to concerns about hate speech on the platform.
Monthly U.S. ad revenue at X has plummeted 55% year-over-year since Musk's acquisition, highlighting advertiser reluctance amidst ongoing controversies.
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