Amazon Prime Undercuts Netflix's Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger - ExchangeWire.com
Briefly

Amazon Prime undercuts Netflix's ad prices but remains above Disney's, driving rivals to adjust rates. Amazon leverages customer data for ad streaming benefits, including a shoppable ad format.
Hyve acquires POSSIBLE, growing attendees by almost half for their events; aiming to become a leading platform for industry networking worldwide. Connatix and JW Player consider a merger for operational efficiencies and branding.
Read at Exchangewire
[
|
]