Investors should start paying attention to Amazon's live streaming platform, Twitch, which may be relatively unknown to older generations but has become a live-streaming staple among Gen-Z and Gen-Alpha. Twitch allows Amazon access to an advertising market the company wouldn't otherwise have.
Nearly two-thirds of Twitch users are men, and nearly three-quarters of them are under 34. This demographic presents a unique opportunity for Amazon to reach young male audiences who do not engage with traditional TV.
Twitch boasted 35 million average daily users in 2022, with over 2.5 million people watching streams at any given moment. The platform's market dominance extends beyond gaming, akin to Google's YouTube in the live-streaming space.
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