Amazon is launching its Amazon Retail Ad Service, allowing third-party ecommerce sites to utilize in-house ad technology for enhanced targeting and personalized ad experiences.
Retailers using Amazon's advertising service will gain control over ad style and placement, alongside access to ad measurement and reporting tools to optimize strategies.
The service promises to enhance what customers experience upon clicking an ad, with options like quick views or direct basket additions, reinforcing a tailored shopping journey.
With a significant $14.3 billion revenue in Q3 FY2024, Amazon leverages over 20 years of ad tech expertise to expand its advertising ecosystem to other merchants.
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