Amazon has launched Brand+, a new AI-powered ad-targeting tool in its demand-side platform, Amazon DSP, to enhance video advertising effectiveness. This tool analyzes data from shopping and streaming patterns to optimize ad placements on platforms such as Prime Video and Twitch. By shifting the focus of TV ads from brand awareness to measurable performance, Amazon targets audiences more likely to convert. Brand+ has reportedly led to a significant increase in sales and website traffic for participating advertisers, marking Amazon's expansion into the competitive TV ad market.
Using Amazon DSP, advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or services.
Through Brand+, advertisers can buy ads across Amazon-owned properties including Prime Video and Twitch as well as video publishers like Buzzfeed, Fox Corporation, and Dotdash Meredith.
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