GREENIES sought to differentiate their new dog food products in a crowded market by creating engaging, AI-powered interactions that resonate with pet owners' desire for authenticity.
The AI technology generates translations of dogs’ thoughts on their meals, intertwining innovation and personalization to create memorable connections with consumers.
GREENIES brand manager, McKenzie Beaver, emphasized, 'We wanted to do something innovative and interactive that would raise awareness and convert to sales.'
Given the significance of peer input for Millennial consumers, the campaign highlights the importance of fostering community-driven engagement in advertising.
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