Alphabet has been speaking to advisers about the possibility of making an offer to acquire HubSpot.
No official offer has been made yet, and there is uncertainty as to whether it will happen.
This story, of course, may go nowhere. But people will talk about it.
HubSpot, founded in 2006, is one of the highest profile vendors in the martech space.
Kim Davis, editor at large at MarTech, highlighted the significance of HubSpot in the marketing technology sector.
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