Alejandro Betancourt Lopez and the Future of Retail | Retail Dive
Briefly

Not so Alejandro Betancourt López, who has long demonstrated a knack for incorporating technology into his business ventures.
This technology aims to revolutionize how customers purchase sunglasses online, offering a more immersive shopping experience.
For a fashion accessory as personal as sunglasses, the VTO service gives users the confidence to make informed decisions without physically trying on multiple pairs.
Couple this with Alejandro Betancourt López's long-standing penchant for thinking outside the digital box by using social media, influencers, and bold-name partnerships.
Read at Retail Dive
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