"More than half of Google searches end in no clicks, according to Search Engine Land. Consumers are looking everywhere for instant solutions. Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere - including Google's AI Overviews and Reddit - for instant solutions to fit their needs."
"Payoffs from traditional SEO tactics used to be huge. Now, AI has effectively given everyone access to unlimited, personalized knowledge on a diverse set of channels, and Google Search is losing users to AI search engines like ChatGPT. The once reliable marketing playbook has officially been disrupted. You can no longer count on one distribution channel, like search, to do all of the work for you."
"With the rise in AI adoption, one of those channels is AI search. When your audience is finding information in large language models (LLMs), it's time to optimize your content strategy for both humans and machines. HubSpot breaks it down here. The Scoop on AI Engine Optimization (AEO) AI usage has been increasing since 2023. A recent McKinsey survey found that 78% of organizations used AI in at least one business function in 2024, compared to 55% the year prior."
More than half of Google searches now result in no clicks, driving consumers to AI Overviews, Reddit, and AI search engines for instant answers. AI provides unlimited, personalized knowledge across multiple channels, reducing the payoff from traditional SEO and shifting product discovery to large language models. Brands must diversify content distribution beyond search and optimize for both human readers and AI models. AI adoption surged from 55% to 78% of organizations using AI in at least one function between 2023 and 2024. Businesses face a paradox of higher impressions and rankings but fewer clicks as AI becomes the first stop for buyers.
Read at Black Enterprise
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