Digital content experience company Siteimprove's acquisition of MarketMuse aims to enhance content strategy and reduce waste through optimized content creation.
According to Forrester Research, 61% of marketers report that a significant portion of their content—between 25% to 75%—goes to waste.
Adobe's new features for Adobe Express leverage AI to streamline production, enhancing brand consistency and allowing users to add motion and draw shapes easily.
Wayvee Analytics utilizes AI to analyze emotional responses in real-time, providing insights into customer satisfaction metrics based on physiological signals.
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