According to the Capgemini Research Institute's report titled "What matters to today's consumer 2025," artificial intelligence is revolutionizing the shopping experience. The survey conducted on 12,000 consumers across various countries revealed that generative AI is now preferred over traditional search engines for product recommendations by younger demographics. The report highlights trends in product discovery through social media and retail media, with a significant portion of consumers influenced by influencer endorsements. Despite economic improvements, consumers remain price-conscious, actively seeking discounts through various channels.
The Capgemini Research Institute's report indicates that artificial intelligence, especially generative AI platforms, is reshaping consumers' shopping habits globally.
Nearly two-thirds of younger consumers prefer generative AI for product recommendations, showing a significant shift from traditional search engines.
Influencer endorsements drive a notable portion of sales, as indicated by the report which found that 32% of consumers made purchases through social media.
The study highlights that retail media is influencing product discovery, with 67% of respondents noticing ads on retailer sites.
#artificial-intelligence #consumer-behavior #shopping-trends #social-media-influence #retail-advertising
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