It's like a super-Super Bowl. The scale is there for this summer to be massive.
For brands looking to connect to Euro 2024 viewers, 'TV is still No. 1.'
Coca-Cola is a top official partner of both Euro 2024 and the International Olympic Committee, and is taking those opportunities to push its Coca-Cola Zero brand.
In the U.S., Fox Sports is set to carry coverage of the tournament. In other key markets such as the U.K., broadcast rights are split between public and private broadcasters.
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