WSL's new 65m TV contract must be renegotiated if relegation is suspendedWSL's TV contract with Sky and BBC requires renegotiation if relegation is removed.Relegation is key for commercial viability in women's football broadcasting.
The Thistle & Shamrock: A Few FarewellsThe Thistle & Shamrock celebrates 41 years of broadcasts, reflecting on memories and community ties in folk music.
The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage BusinessesInclusivity in the ad industry is crucial due to the significant spending power of women over 50.
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgetsMarketers see Euro 2024 and Olympics as prime opportunities to reach broad audiences across Europe and the U.S.
The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage BusinessesInclusivity in the ad industry is crucial due to the significant spending power of women over 50.
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgetsMarketers see Euro 2024 and Olympics as prime opportunities to reach broad audiences across Europe and the U.S.
Broadcasters Trading Ad Airtime for Advertisers' Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor - ExchangeWire.comBroadcasters are trading ad airtime for shares with advertisers, Google tightens constraints on its AI Overviews, Nvidia introduces a new AI processor.
Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends | AdExchangerWalmart Connect is a strong retail media channel besides Amazon, attracting significant marketer budget. Broadcasters highlight movie content at upfronts to emphasize premium, long-form entertainment.