Agencies Tap Into Benefits of AI-Powered Focus Groups
Briefly

It's not the treatment or chemotherapy... It feels lonely and isolating.
Generative AI's ability to stand in for a focus group is emerging as one of its most impactful use cases for marketers.
They also don't deviate too far from human focus groups...data produced by large language models aligns with human participants' data between 75% and 90% of the time.
Generating audience data from market research can often take several weeks and cost thousands of dollars. Implementing AI-generated personas for campaigns...found that AI-generated focus groups are a cost-effective solution yielding results within days.
Read at Adweek
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