The saying 'never complain, never explain' is attributed to Benjamin Disraeli, but encapsulates the approach of the British upper classes, not least the royals, to how they conduct themselves publicly.
From Prince Andrew's catastrophic BBC interview to #KateGate, recent royal PR disasters showcase the inadequacy of traditional PR approaches in engaging younger generations.
Kensington Palace's mishandling of the infamous Mother's Day photo and subsequent apology highlight the importance of transparent communication in maintaining public trust.
Previously, communicating with the public via visuals was the royal family's way of telling a story without having to explain much, but recent events have shown the need for clearer communication strategies.
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