In August, Alo began using audience data to target customers via SMS, or 'short message service.' By working with the platform Attentive, it tailored text messages to specific groups - such as loyalty members or people who haven't purchased from Alo in a year - to flag certain deals, new products or color drops.
Alo is one example of the businesses that are testing out SMS as a means to reach customers. Many brands - from The Black Tux to Dr. Squatch to Mented Cosmetics - have begun using SMS to tease new items, answer customers' questions and even foster communication with executives. Some brands, like Dr. Squatch, have dubbed their strategies as 'text-first' and are trying to facilitate
[
add
]
[
|
|
...
]