The article critiques Instagram's strategy of imitating popular features from competitors like TikTok rather than innovating. The recent shift in visual presentation, changing images and videos from squares to vertical rectangles, sparked backlash from users who feel it undermines Instagram's unique identity. While head of Instagram, Adam Mosseri, claims that most content is vertical, many users are nostalgic for the platform's original square format. The article highlights the tension between user preferences and Instagram's desire to compete in the social media landscape.
I don't know that Instagram has ever seen a good idea that it didn't immediately copy. That's sort of the entire business model at this point.
I think it's fair to say that Instagram's biggest competitor-at this point-is TikTok. In fact, in the U.S., TikTok has roughly 50 million more active users than Instagram.
The thing people don't like about this change is that it feels as though the company is ignoring one of the essential features of Instagram.
I know some of you really like your squares. And square photos are sort of the heritage of Instagram.
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