The partnership between Itaú Bank and Africa Creative transformed traditional advertising boards into shoppable experiences during a Brazilian soccer match, releasing real-time discount coupons that increased consumer engagement.
The creative campaign showcased how the internet of things can be harnessed for social shopping, allowing fans to interact with the game and access discounts on team jerseys and electronics.
Itaú’s campaign achieved a remarkable 400% increase in first-time marketplace users, demonstrating the potential of merging sports with e-commerce to drive significant sales in a brief period.
Within just one hour, the campaign generated R$2.27 million in sales on Itaú Shop, effectively illustrating the successful blending of promotional strategies with instantaneous selling through innovative advertising.
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