LJ Northington explained that personal style is a profound language expressed through clothing, emphasizing the importance of understanding aesthetic identity in fashion today.
Northington reflects on the challenge of engagement in today's app-heavy landscape, revealing Aesthetic's strategy to integrate seamlessly within familiar social media platforms.
The company's mission is ambitious: to "map the entire human style genome," allowing users to decode their aesthetic identity through the content they share online.
With the rise of in-app commerce, Aesthetic taps into the desire for personalized shopping experiences, leveraging AI to match users with tailored fashion options.
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