Advertising's new clutter problem: How marketers are waging the war for attention
Briefly

One of marketing's latest credos is that advertisers' job is to 'stop the scroll'...we humans doing the scrolling as (at most) the mindless meatbags attached to the thumbs attached to the phone performing the scroll.
But as the boundaries have blurred...we don't hear the 'clutter' concern so much anymore...
Read at The Drum
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