The Global Alliance for Responsible Media, a nonprofit coalition of major advertisers, will cease operations after being sued by X. The lawsuit accused GARM of violating antitrust laws by influencing brands to stop spending on X.
X's chief executive, Linda Yaccarino, celebrated GARM's shutdown as a step towards preventing monopolization of digital monetization. The conflict arose from Mr. Musk's purchase of X and subsequent policy changes.
#global-alliance-for-responsible-media #elon-musk #advertising-industry #antitrust-laws #digital-monetization
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