Advertisers are not coming back to X, said Lou Paskalis, the founder and chief executive of AJL Advisory, a marketing consultancy. There is no advertising value that would offset the reputational risk of going back on the platform.
In a wide-ranging interview at the event, Mr. Musk apologized for the antisemitic post, calling it one of the most foolish he had ever published, but also said that advertisers were trying to blackmail him.
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