AI will create immersive ads but also challenge creativity, demanding a balance between automation and bold human expression in marketing campaigns.
2025 will see a rise in independent agencies, challenging larger firms to innovate, as experienced creatives launch fresh ventures with new perspectives.
Predictions about AI replacing creative jobs may miss the mark; in 2025, ads will still be made by humans, focusing on genuine engagement and creativity.
The industry needs to embrace radical fun and humor, moving away from overly formulated and safe approaches to captivate audiences with bold ideas.
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