Utiq has extended its Authentic Consent Service to include home internet connections, enabling brands and publishers to reach audiences more effectively while respecting user privacy. This reflects natural behavior as mobile data usage, although significant, needs to accommodate the growing preference for home broadband services. The combination of Wi-Fi and mobile services broadens the exposure for advertisers while ensuring their messages reach willing consumers.
CEO Marc Bresseel emphasized that this development not only enhances the frequency and reach of Utiq's services but also builds 'exponential value' into their privacy commitment. By creating a deterministic network signal, Utiq ensures that brands and publishers can accurately target users who consent to receive marketing communications, thereby fostering a more transparent relationship between consumers and advertisers.
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