The combination of humor and style in Loewe's new ad campaign featuring Aubrey Plaza and Dan Levy showcases the brand’s ability to engage with its audience in a witty manner.
The use of a fake spelling bee in the ad cleverly addresses the pronunciation struggle with Loewe's name, demonstrating the brand's playful yet informative approach.
Lines like "I'm gay as a maypole" and "This is vodka, I'm going to drink it soon" from Dan Levy's writing add a sharp and sarcastic tone to the ad, enhancing its entertainment value.
Loewe's heritage brand status is highlighted in the ad through the evolution of designs portrayed in each scene, with Aubrey Plaza skillfully adapting to different characters, engaging viewers with entertainment.
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