Burger King in Brazil rewards the follicly challenged with a free Whopper through 'The Bald Thru', a drive-thru concept designed for bald individuals to drive through and receive their burger.
The advertising campaign received praise for its silliness, high-quality production, well-crafted script, perfect casting, and enthusiastic voiceover. It was created by David São Paulo and is running across Brazil and social media platforms.
Hundreds of sandwiches were distributed within a few days of the campaign, making it the most talked-about on social media. The lighthearted tone of the campaign reflects Burger King's inclusive and embracing brand image in Brazil.
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