Ad Industry Grapples With Brand Safety Void Left by GARM
Briefly

Before GARM, no one had a common definition of anything...there was no way to make decisions about what was safe and suitable.
There was value in articulating a floor...There are things advertisers don't have the appetite to be on and then there's what shouldn't be monetized.
Read at Adweek
[
]
[
|
]