Over 90% of parents believe brands advertising alongside children’s content are more trustworthy than those in other environments, reflecting a strong preference for family-oriented advertising.
The pandemic has boosted family streaming habits, with 62% of families watching TV together daily and 60% identifying CTV as their primary content source, overshadowing traditional cable.
A significant majority of parents engage with their children about the ads on channels like HappyKids, indicating a unique interactive dynamic between children and advertising.
Specific sectors like retail, food, and travel dominate on children-focused channels, as families engage with brands that align with their lifestyle, especially in the context of family outings.
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