And over the last several weeks, these TikTokers have capitalized on the day-to-day lives of the Ultimate World Cruise's non-famous passengers to manufacture what they call a new kind of 'reality show.'
As trends like #BamaRush clearly indicate, there's precedent for ordinary-ish people's lives becoming a spectacle on the clock app. But what strikes me as especially bizarre about #UltimateWorldCruise-Tok is that... there doesn't seem to be anything especially messy or nefarious going on.
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