"Luxury is about experiences, not things," James emphasizes. "It's about long-lasting, high-quality, authentic, indulgent moments. And those are qualities that leaders can apply to their businesses regardless of what they sell."
Understanding and applying luxury principles might be the key to standing out in a crowded market. This concept of luxury can manifest in small yet meaningful ways--like sending a handwritten thank-you note to a client."
You don't need to sell a luxury product to deliver a luxury experience. Regardless of your domain of expertise, you can inject a sense of luxury into your business."
James identifies four luxury mindsets that business owners can use to understand their clients better. By recognizing which persona fits your client, you can tailor your offerings effectively.
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