"More than 63 million Americans are acting as caregivers for loved ones, a 45% increase since 2015, per a 2025 report from AARP and the National Alliance for Caregiving."
"Milone is also looking to YouTube and other social-media platforms, featuring creators and families sharing real caregiving situations to position A Place for Mom as a voice for the broader industry."
"A Place for Mom has long devoted a large portion of its ad budget to traditional TV ads, but under Milone, the brand will shift more spending to connected TV and Meta."
As millennials increasingly juggle childcare and aging parents, caregiving brands are revamping their marketing strategies. A Place for Mom has appointed Chris Milone as CMO to address this demographic shift. With over 63 million Americans acting as caregivers, a significant portion are aged 35 to 49. Milone aims to enhance visibility on AI platforms and social media, moving away from a reliance on Google ads. The brand will also increase investment in connected TV and Meta to better engage with the evolving caregiver audience.
Read at www.businessinsider.com
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