Chili's is launching a 15-minute Lifetime film titled 'I'll Be Home For National Margarita Day' to celebrate National Margarita Day on February 22. Starring Maria Menounos and Taye Diggs, the film features a classic romcom narrative where a woman returns to her hometown to save its Margarita celebration and reunites with a former love, a Chili's bartender. The initiative is part of a substantial marketing campaign and coincides with special margarita promotions, emphasizing Chili's prominence in the margarita market.
"I think there are parallels between why people look to Lifetime and the great content they create, as well as why people look for a night out at a place like Chili's. It's a reliable source of comfort."
"When people are thinking about margaritas and a place to go out, Chili's is really the first choice."
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