A Full 180: All About 'Deinfluencing' And Why It's Going Viral On TikTok - The List
Briefly

The standard "deinfluencing" video goes like this.A TikToker with excellent lighting sits down in front of the camera with a stash of products offscreen they were influenced to buy and ended up disliking.One by one, they go through each, sharing where the product went wrong for them.TikTokers will sit close to the camera, speaking to the lens as though spilling a secret, as though having a divergent opinion on a viral product is a particularly juicy internet sin - and perhaps it is.
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